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WebbTrax - A Web Design, Development, eCommerce, Hosting & SEO Company in Pakistan

Company Profile

At EfroTech, we specialize in delivering business productivity solutions on the Web-Based, Client-Server and SAAS/ASP models.

EfroTech - The CompanyEfroTech is completely focused on providing customized and packaged web and client-server based marketing and management solutions to the FMCG and HCFD – Healthcare, Confectionery, Financial and Distribution industries.

We are a global software solutions supplier for Fortune 500 FMCGs and Financial Services companies, covering Pakistan, Afghanistan, Central and South Africa, MENA and Latin America.


Founded in 1997, EfroTech was based on the single-focus philosophy - Innovation! Operating successfully amidst a throng of competitors and an array of clients who are more informed now than ever before; it has been this single focus that has helped EfroTech stand out and deliver.


To be regarded as the Most Innovative and Customer-Centric firm in the field of Software Development.


To become the FIRST choice for HR, Marketing and Supply Chain heads across Asia and the GCC for their Information Technology needs.

The Edge

Our concept of focusing on Innovation has made us align our company and our people along the same lines and has helped our creative team couple innovative ideas and sound technological know-how to develop solutions that meet the needs of our clients, spanning 21 countries, across 5 continents.

Core Areas of Expertise

  • Software Solutions
  • Biometric Solutions
  • System Integration
  • Hosting Solutions

Few Valued Clients

Coca-Cola, Reckitt Benckiser, American Embassy, 3M, Sony, KFC, CNBC, Sheraton, Wi-Tribe, Roshan Telecom, Warid Telecom, Wateen Telecom, Culligan, Tapal Tea, Samaa Tv, Abudawood Trading, Aga Khan University Hospital, Jubilee General Insurance, Akd Investment, Al Meezan Investment, Alfalah Insurance, ARY Network, Dalda Foods, Diamond Paints, Dreamworld Resort, English Biscuit Manufacturers, English Boot House, Hilal, Jaffer Group, Matco Rice, NIM, Otsuka Pakistan, OICCI, PAJCCI, PNSC, Pakistan Cricket Board, Pak-Qatar Takaful, Radio Buraq, 94.7 Cool Fm, Rufi Builders, Sami Pharma, Shaheen Insurance, South City Hospital, Suparco, TCF, U. G. Food, United King and many more.

Our products range from generic, off-the-shelf products to highly customized solutions. Listed below are some of our products:


On Premise / Cloud Based - Human Capital Management Software (HCMS)

Attendance, Leave, Payroll, Travel, Training, Recruitment, Documents and Appraisal management.


On Premise / Cloud Based - ERP Software for Service, Distribution, Manufacturing & Retail Industries.

Inventory, Sales, Procurement, Financial, Costing, Manufacturing, Quality Control/Assurance and Primary/Secondary Sales management.


Online Reporting &  Business Intelligence Tool

This tool gives Business Intelligence capabilities to any legacy database, through a web-interface and provides email/SMS reports scheduling besides other features.